I am a skier, climber,
cyclist, & mountaineer.

I also design brands, websites, & create custom type.

Rotunda

This is my first attempt at a full typeface, including all uppercase letters of the Roman alphabet, numerals, as well as all supporting anaphabetic glyphs. This is an experimental typeface, created for my personal use and not for any particular project. There is a possibility that I will create a lowercase as well and release Rotunda as a useable font some time in the future, but for now it will remain simply typographic exploration.

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Custom Type

Very frequently, I get ideas for drawing type that have nothing to do with a project I am working on. They tend to be one-off typographic illustrations, utilizing a technique that I may or may not use for some other project in the future. In the meantime, they will stay here as simple type doodles created just for fun.

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7 Grove Street

For my girlfriend's mother's birthday, I wanted to make something special and unique. She had just recently moved to a new house and was still in the process of making it feel more like home, so my goal was to give her something that would help make everyone feel more settled in. I decided to illustrate the new, cute little red house with her pets, appropriately combining the old residents with their new surrounding. I printed the illustration on greeting cards to be mailed out to friends and relatives, who's immediate recognition of the pets makes the house feel already familiar and comfortable.

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Illustrations

As a little kid, I drew a lot, but in my opinion was never very good at creating on paper what I could see in my mind. I would still never classify myself as an illustrator, but have reached a point as a designer where I can dictate on screen fairly accurately what I can draw in my head. Here is a collection of a few illustrations I have done for fun.

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Mucca Design Poster

While interning at Mucca Design, I took on a side project with fellow intern Joe O'Neill to create a self-promotional poster for ourselves, announcing us as interns with Mucca. Because we were two of the tallest guys in the office, both clocking in at 6'3", we thought it would be funny to create something basketball-related. Additionally, we took some cues from retro boxing posters to come up with this funny, informative piece introducing ourselves to our coworkers at Mucca and the rest of the design community.

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Spacely Sprockets

For the past two years each October, I have ridden my bike for Bike MS NYC, an event that exists to raise money and awareness towards supporting individuals with the degenerative disease known as Multiple Sclerosis. My friends and I ride as a team, under the self-appointed name, the "Spacely Sprockets." To help gain support for our cause, I decided to make our team some custom type and logo to represent us on social media sites and at fundraising events. Additionally, we printed bike jerseys sporting the logo for the ride.

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Take It Deep

I created an identity for a t-shirt company geared towards collegiate athletics as well as outdoor activities like surfing and skiing. The brand is inspired by an individual's drive and determination to give it all they've got, thereby "Taking It Deep". The identity is meant to be eye-catching and edgy, while also maintaining a simple, classic feel to it.

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The Warehouse Agency

While working at The Warehouse Agency, I was put to the task of rebranding the agency itself, with the goal of giving it a more grown up, polished identity. I created a new "W" logo for the agency, art directed the development of a new website, and created some custom type pieces to be used in a series of promotional books.

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16 Handles

While working at The Warehouse Agency, I completely rebranded 16 Handles, a self-serve frozen yogurt company based in New York. From a new identity, to in-store posters and videos, to website, everything was designed to be bold, eye-catching, and to reflect the "anything goes" mentality of a company that lets customers create yogurt concoctions with as many toppings, sauces, and yogurt flavors as they choose.

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Book Covers

While interning at Mucca Design, I had the opportunity to work on a lot of book covers for Rizzoli, BUR, and Grand Central Publishing, including one cover for Steve Martin. Here is a collection of some of my favorites.

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In between larger projects, I like to keep myself busy on the side, whether it be a logo for a friend or just an illustration I

am playing with. I post these pieces, along with progress shots, on Dribbble, and you can view my recent posts here:

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My Story

I grew up on the upper east side in NYC, where my peers were other city kids doing other city things. I, on the other hand, spent most of my free time outdoors, skiing, hiking, learning to climb mountains, and biking. I still engage in all of these activities, but a lot of my focus has shifted over to creating and designing things to serve a purpose. I enjoy building something from nothing, turning a concept into reality and giving it substance that people can feel, see, and use. I am currently a web designer at Kettle, but am open to collaborating with others given the right circumstance. If you have a project for me that you think will blow my socks off, I am all ears. Conversely, if you want to go out and climb something, I'm available for that as well.

Dennis Kramer

My Stats

Age

Birthday:

May 6

Height

Height:

6'3"

Hometown

Hometown:

New York, NY

Favorite Candy

Favorite Candy:

Candy Corn

Bike

Bike:

Cannondale CAAD9

Skis

Skis:

Salomon 1080 Foils

Wheels

Wheels:

Subaru Impreza